Re: "Webulating" RPG

 IBM's sales skills are absolutely excellent.  Their advertising is average, but
their marketing strategies are dreadful. Their success with the Global 2000 is
because their sales people do a fantastic job one-on-one.  If Colgate-Palmolive
sold toothpaste the same way IBM is trying to sell small-ticket items, every 
town
in America would need a Colgate-Palmolive Sales Branch.  Code/400 has done no
worse selling to the masses than OS/2, Microchannel PCs, and IBM Direct.

Code/400 is a programmer's hand tool.  Programmers should own it, not companies.
Have you ever seen any other skill that doesn't own it's own hand tools?
Mechanics everywhere dream of owning Snap-on, or Mac, or Craftsmen.     It is
reasonable for us programmers to expect to pay a couple of hundred bucks a year
for our own tools, and it is reasonable for us to expect ccompanies to
allow/require we use a tool in order to be considered senior-staff, or even
middle-staff.

Kathleen Kostuck wrote:

> Jon wrote
>
> > Our marketing is obviously not as good as it should be, but discussions
>



> Jon,

> I sat in on a lab session on Code/400 at a BP conference some years back,
> and it is a very nice product.  But... I have been consulting in the
> Milwaukee area for 10 years, and I have never run into it anywhere.  I
> don't know of anyone who uses it.
> ...



> IBM is using the selling point that this tool will increase programmer

> productivity, and therefore will lead to cost savings.
>
> Get programmers hooked on it, and they will sell it for you.
>
> Just a few thoughts.
>
> Kathleen Kostuck
> __________________________________________
> pager (414) 402-0820       fax (414) 495-4986
> kkostuck@execpc.com
> AS400 Solutions
> __________________________________________
>
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