• Subject: Re: IBM Spin Doctors on AS/400 Marketing
  • From: "Chris Rehm" <Mr.AS400@xxxxxxx>
  • Date: Thu, 30 Oct 1997 22:10:53 -0700

>Chris, this may be the whole point, imho.  MS has an extensive and broad
>media campaign of pretty smiling happy faces saying "Where do you want to
>go today?"  The attitude projected is one of fun, fast response times,
>complete user control, unlimited drill-down, drill-up, and import-export.

Okay. What are you talking about? Is there an NT ad that has happy faces
on it? Have you ever seen a television NT ad? I'm serious, maybe I just
don't watch the right shows, but I haven't ever seen one. Give me a little
feedback on what they are like.

NT doesn't drill-down or drill-up anything, right? Aren't those features
of applications one might run under NT? Doesn't that take us right back to
my point about the need to promote applications? Isn't that what gets
customers interest?

People start to care about what they are seeing when the application is
something that interests them. A spreadsheet, a word processor.
>Booth Martin     

Chris Rehm
You have to ask yourself, "How often can I afford to be unexpectedly out of 
Get an AS/400.
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