> COMMON too on an average has gotten older. I realized that the energy that once permeated and drove COMMON was >youth! You are probably correct. One good note was that over 1,000 attendees were first timers. >" They all love it, after they find out what it is". Agreed >If the Fall ?97 COMMON had a message or theme it was "Its the Marketing, IBM". This message was >trumpeted again and again during soundoff to the IBM panel. People asked what was being done to make the AS/400 more >visible in the market place. Numerous others asked the IBM panel what being done to get the AS/400 taught in colleges and >universities. Others related tales of funds being cut at colleges teaching the AS/400. And then it occurred to me "Wait a >minute, I thought COMMON was supposed to be dedicated to AS/400 education?". Maybe part of the >reason that the Industry, the Colleges, and Dick?s friends didn?t know about the AS/400 is because WE didn?t tell them! >That?s when I had a second revelation, "Its the Marketing, COMMON" ! Amen! >Foster a partnership between COMMON-IBM and Universities and Colleges. >COMMON conferences (both national and regional) visit many cities across the U.S. each year. In and around >each of those cities reside numerous colleges and universities. COMMON & IBM should meet with university/college course >curriculum administrators in the cities where the COMMON convention is being held. Another approach would be for >COMMON-IBM to have "Pre-conference" meetings with course administrators and teachers from the universities and/or >colleges. This "pre-conference" meeting (may be Day -1 or Day-0) would focus on all aspects of AS/400 education. Schools >could even share solutions with each other concerning funding, enrollment, curriculums, marketing, and other challenges they >face. I really like this idea. >IBM could describe the AS/400 job market to the curriculum administrators. Show them some of the names of >the companies (BIG names) that send their employees to COMMON. Tell them that over 90% of the Fortune 100 companies >have AS/400?s. Explain how much of a demand there is for AS/400 talent. Explain that the demand will continue past the >foreseeable future. Maybe share COMMON?s Top Concern?s results with the curriculum administrators. Contact companies >within the area of the conference who are COMMON members. Have the Companies along with IBM business partners, >COMMON, IBM, and the Colleges meet in a round table and talk about the real needs of the business community in regards to >their graduating classes and the AS/400 job market. IBM has a slew of technical marketing information that should be collated and condensed for this purpose. Things like number of installs, cost of ownership studies, customer satisfaction, and other industry reports (Gartner, Bob Tipton, DH Brown, David Andrews, Atre Associates, etc.) that speak volumes to the viability of the AS/400. In this area I think IBM has done a great job in collecting. Disseminating is another issue. Big time snip. I agree with all of these ideas in concept. To me the big question is who should be/is willing to take on this task and can it be performed quickly? +--- | This is the Midrange System Mailing List! | To submit a new message, send your mail to "MIDRANGE-L@midrange.com". | To unsubscribe from this list send email to MAJORDOMO@midrange.com | and specify 'unsubscribe MIDRANGE-L' in the body of your message. | Questions should be directed to the list owner/operator: email@example.com +---
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