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>>What makes it "more valuable" if it isn't "better"? > >It's more valuable because a client will pay more for it. It may be >very, very hard to provide a better service than the person who comes in >at night and washes the cups and cleans the floors. I don't want to >compete in that area. I'd rather do something that has a higher hourly >rate. Then why cloud the issue with this talk of training? Your objective is simply to get more money out of the client. You are not intending to give the client anything more for that money. So, why not just raise your rates? It will have exactly the same effect for yourself and your client without all the bull. >I don't agree that my model implies this at all. It doesn't preclude >long term strategic positioning. Positioning for what? If you simply wish to find the area your customer will pay most for, I would think you would look to law or public relations. Sales is a good direction. >>I think the secret is to learn that if you really want the cash, you need >>to get the customer to want to give it to you. One way to do that is to >>provide a service that is worth more to him than that cash is. So, pay >>attention to what your customer wants/needs. > >Chris, we're talking the same language. Dave, sometimes I think so, others I do not. It may seem a subtle difference, but it is very real to me. IBM doesn't investigate what I am willing to pay the most for and then go into business making that (I use IBM here because it was the example from my previous post). Instead, they look at what their area of expertise is, and what my needs are. They propose solutions to those needs based on their technologies and see how much they can get me to pay for that. IBM looks to the future to see what they think I will need then, and they enhance their technologies to match so that they will have products to sell me then. Sometimes they botch up and are making a bigger mainframe when I wanted a more networkable AS/400. If they simply looked to what I pay the most for, they'd all be lawyers and show up in three piece suits and... wait a minute! >Dave Kahn - TCO, Tengiz, Kazakstan Chris Rehm Mr.AS400@ibm.net You have to ask yourself, "How often can I afford to be unexpectedly out of business?" Get an AS/400. +--- | This is the Midrange System Mailing List! | To submit a new message, send your mail to "MIDRANGE-L@midrange.com". | To unsubscribe from this list send email to MAJORDOMO@midrange.com | and specify 'unsubscribe MIDRANGE-L' in the body of your message. | Questions should be directed to the list owner/operator: david@midrange.com +---
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