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I don't know what the final revenue cost is for the agenda. But assume its probably closer to $25000. The book itself is (guessing) about $20000 to print, maybe as high as $30000. But let's take the lessor. Then you need to add to that. Postage $12000 (4000 units at $3 priority mail) Additional materials $5000 (envelopes, printed material stuff in with the agenda, badge printing) Overhead/administration $7000 (publishing, structuring, organizing, assembling, etc.) So even at $25000 in revenue you're talking about $24000 in debt. If it does bring in $50000 (at your estimate) we break even. It is normal, today, for conference proceedings (in hard copy) to be an additional fee. Additional copies of agendas would be a chargeable item too, if there were a comparable event offered, I think. So, I guess you point about "giving them away", we do give every paid attendee one copy. If you forget it, hey, cough up the few buck$ after all you're the one who forgot it. But on the lighter side, why worry about it at all? Every day GreenStreak contains the latest grid and conference changes. It's free, it's there by 7:00 AM each morning, and it doesn't weigh nearly as much as the agenda. I don't even use my agenda. I just pick up GreenStreak each morning. It's much more manageable. I can, however, see the day where hard-copy hand-outs are a chargeable item. While there is currently know plans nor is there even a discussion of it that I'm aware of, why continue to print millions of copies that end up in the garbage or on a shelf? Why not just go to CD-ROM as the base hand-out and charge an extra fee of, say $50 to $100 for hard copy of the hand outs. Remember, with the CD-ROM, you can print your own copies. I don't know, we spend thousands and thousands of dollars on stuff we don't use and write-off, but we have difficulty spending a few nickels on things we really need (like education). Interesting... Bob Cozzi Bob@RPGIV.COM www.rpgiv.com AS/400 Books: http://www.rpgiv.com/as400Books.html On Tuesday, September 09, 1997 4:09 PM, Glenn Ericson [SMTP:Glenn-Ericson@att.net] wrote: > I agree it is well done. It sure is a test of the Organizational Guidelines > & Code of Ethics. That is the point > > Who decides who can advertize where and at what point does it stop? > Revenue is a good thing and *should* control member costs. At about $50K > income you could almost give them away > > At 03:35 PM 9/9/97 +0000, you wrote: > >Actually, the advertisements in the conference guide were done to offset > >the enormous cost of that publication. When you print 6000 copies or so, of > >a document that size, you're talking many tens of thousands of dollars. I'm > >the number one fan of no advertising, but I think the design of the TABs > >and the placement of the ads are very well done. > > > >Bob Cozzi > >Bob@RPGIV.COM > >www.rpgiv.com > >AS/400 Books: http://www.rpgiv.com/as400Books.html > > > > > >On Tuesday, September 09, 1997 8:51 AM, Glenn Ericson > >[SMTP:Glenn-Ericson@att.net] wrote: > >> Don - It surprised the daylights out of me to see full page > >> advertisements on each index tab page in the agendas. Another first. > > I > >> wonder if we can mention product in session presentations soon > >> > > > >+--- > >| This is the Midrange System Mailing List! > >| To submit a new message, send your mail to "MIDRANGE-L@midrange.com". > >| To unsubscribe from this list send email to MAJORDOMO@midrange.com > >| and specify 'unsubscribe MIDRANGE-L' in the body of your message. > >| Questions should be directed to the list owner/operator: david@midrange.com > >+--- > >umidr > > > +--- > | This is the Midrange System Mailing List! > | To submit a new message, send your mail to "MIDRANGE-L@midrange.com". > | To unsubscribe from this list send email to MAJORDOMO@midrange.com > | and specify 'unsubscribe MIDRANGE-L' in the body of your message. > | Questions should be directed to the list owner/operator: david@midrange.com > +--- > uucp +--- | This is the Midrange System Mailing List! | To submit a new message, send your mail to "MIDRANGE-L@midrange.com". | To unsubscribe from this list send email to MAJORDOMO@midrange.com | and specify 'unsubscribe MIDRANGE-L' in the body of your message. | Questions should be directed to the list owner/operator: david@midrange.com +---
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