• Subject: RE: COMMON in San Antonio
  • From: Bob Cozzi <BobCozzi@xxxxxxx>
  • Date: Tue, 9 Sep 1997 19:46:35 -0500

I don't know what the final revenue cost is for the agenda. But assume its 
probably closer to $25000.  The book itself is (guessing) about $20000 to 
print, maybe as high as $30000. But let's take the lessor.

Then you need to add to that.
Postage                $12000 (4000 units at $3 priority mail)
Additional materials  $5000 (envelopes, printed material stuff in with the 
agenda, badge printing)
Overhead/administration  $7000 (publishing, structuring, organizing, 
assembling, etc.)
So even at $25000 in revenue you're talking about $24000 in debt. If it 
does bring in $50000 (at your estimate) we break even.

It is normal, today, for conference proceedings (in hard copy) to be an 
additional fee. Additional copies of agendas would be a chargeable item 
too, if there were a comparable event offered, I think.

So, I guess you point about "giving them away", we do give every paid 
attendee one copy. If you forget it, hey, cough up the few buck$ after all 
you're the one who forgot it. But on the lighter side, why worry about it 
at all? Every day GreenStreak contains the latest grid and conference 
changes. It's free, it's there by 7:00 AM each morning, and it doesn't 
weigh nearly as much as the agenda. I don't even use my agenda. I just pick 
up GreenStreak each morning. It's much more manageable.

I can, however, see the day where hard-copy hand-outs are a chargeable 
item. While there is currently know plans nor is there even a discussion of 
it that I'm aware of, why continue to print millions of copies that end up 
in the garbage or on a shelf? Why not just go to CD-ROM as the base 
hand-out and charge an extra fee of, say $50 to $100 for hard copy of the 
hand outs. Remember, with the CD-ROM, you can print your own copies.

I don't know, we spend thousands and thousands of dollars on stuff we don't 
use and write-off, but we have difficulty spending a few nickels on things 
we really need (like education). Interesting...

Bob Cozzi
Bob@RPGIV.COM
www.rpgiv.com
AS/400 Books:  http://www.rpgiv.com/as400Books.html


On Tuesday, September 09, 1997 4:09 PM, Glenn Ericson 
[SMTP:Glenn-Ericson@att.net] wrote:
> I agree it is well done. It sure is a test of the Organizational 
Guidelines
> & Code of Ethics. That is the  point
>
> Who decides who can advertize where and at what point does it stop?
> Revenue is a good thing and *should*  control member costs. At  about 
$50K
> income you  could almost give them away
>
> At 03:35 PM 9/9/97 +0000, you wrote:
> >Actually, the advertisements in the conference guide were done to offset 
> >the enormous cost of that publication. When you print 6000 copies or so, 
of
> >a document that size, you're talking many tens of thousands of dollars. 
I'm
> >the number one fan of no advertising, but I think the design of the TABs 
> >and the placement of the ads are very well done.
> >
> >Bob Cozzi
> >Bob@RPGIV.COM
> >www.rpgiv.com
> >AS/400 Books:  http://www.rpgiv.com/as400Books.html
> >
> >
> >On Tuesday, September 09, 1997 8:51 AM, Glenn Ericson
> >[SMTP:Glenn-Ericson@att.net] wrote:
> >> Don - It  surprised  the daylights out of me to see full page
> >> advertisements on  each index tab page  in the agendas.  Another 
first.
> > I
> >> wonder if  we can mention product in session presentations soon
> >>
> >
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