RE: IBM Advert during Steelers/Broncho's game...

They most definitely showed the  "i" am the man  ad from:
http://www-03.ibm.com/servers/eserver/iseries/resources/videos_ads.html

But I think you are right Don.  It does little good to position the
iSeries as a Wintel Consolidation server.  We need to focus on the
things that make iSeries better than the competition, not the things
that work the same, or nearly as well.  That just makes us look like a
Hyundai.

IMHO the major differences between the iSeries and the competition are:
We don't need 1 admin person for every 2.3 servers.  No DBA, et al.  Our
"staff" size is dependant on our business needs, not the needs of our
self-propagating server farms.  D/R isn't a question, it's an assurance.
No processor cycles wasted on anti-virus, no downtime due to viruses and
no manual or automated anti-virus updates to fail.  The iSeries can get
your business "Back to business."

I still say that IBM needs to roll out the laughing boardroom
commercials to the public.  I know that 1.5 to 2 minutes is a lot to ask
from a commercial viewer, but I think that the impact of showing all
three in the same game would floor people.  I'm pretty sure that IBM had
more than 6 minutes of commercial time in this week's game.

Regards,
 
Scott Ingvaldson
iSeries System Administrator
GuideOne Insurance Group


-----Original Message-----
date: Sun, 22 Jan 2006 18:19:21 -0500 (EST)
from: dr2@xxxxxxxx
subject: IBM Advert during Steelers/Broncho's game...

Well...inside the 2 minute warning...GREAT placement for an ad..I
thought it was a iSeries ad...looked just like all those ads we only see
at COMMON...had the room full of obviousely WinTel servers and all the
people with their usual laments about how the servers were taking over
and how they needed to buy more servers....and then the guy comes in and
tells them that they're consolidating servers...this looked just like
the iSeries advert....but at the end the announcer and logo say: IBM
xSeries servers.  Intel/Windows wins again.

Looks like IBM's taking the same ad format and cloning it for i/p/x.

More product line blurring.  Just what we really need when people still
don't know what "i" can really do for them....they get another dose of
Gates.

At least the Steelers were impressive!

Don in DC


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