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Not only that, but how easy of a catch word is i5/OS? From a marketing perspective the name has to be catchy. It has to have that
stickiness factor to it that you can't let go. At 04:15 PM 11/29/2005 -0500, you wrote:
You know its about the name rolling off your tongue, and iSeries just does not roll off your tongue. AS/400 does, and while I hear people call it both iSeries and AS/400, I hear the same people will call it either depending on the conversation.its not about the faithful changing what we call it, its about the faithful believing that the iSeries is so much more then an AS/400, and starting to take advantage of the new features and functions that are coming with the operating system. Notice, I didn't call that i5/OS or OS/400. Again, how easy is i5/OS to say?Pete Trevor Perry wrote:Here is a flaw in our thinking... So few of us can actually call this our ~i~Series. We still call it an AS/400. So another name change would still only be one - you would have to stop calling it an AS/400 and start calling it whatever is next.However, my prediction is that it will STILL be an ~i~series, since they are marketing the ~i~ brand so well!Now, if we can get everybody who calls it an AS/400 to start calling it an iSeries, we may be able to remove this stigma about "old" or "outdated" technology. Yes, the AS/400 is out of date, but the iSeries is the LATEST technology and the successor to the iSeries.So, here is the challenge. If WE - the faithful - can stop saying AS/400, maybe WE can turn the tide against the AS/400 bigots.The iSeries - not your grandfather's AS/400! ----- Original Message ----- From: <dr2@xxxxxxxx> Subject: Re: OS/400 i5/OSYeah, like what this product line needs is YET ANOTHER name change! We've had more GM's than Steinbrenner's Yankees....and nobody seems to know what a iSeries is.... Oh well... Don in DCI'm sure IBM will clear that all up with their next breathtaking announcement. Maybe a "brand new name" to make the product "unique" in the industry. I would like to know how much money was spent on the last couple of "name changes". Just think how much money could have been spent on actually selling the equipment.-- This is the Midrange Systems Technical Discussion (MIDRANGE-L) mailing list To post a message email: MIDRANGE-L@xxxxxxxxxxxx To subscribe, unsubscribe, or change list options, visit: http://lists.midrange.com/mailman/listinfo/midrange-l or email: MIDRANGE-L-request@xxxxxxxxxxxx Before posting, please take a moment to review the archives at http://archive.midrange.com/midrange-l.
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