RE: iSeries Ad on Boston Legal - Shearer Strikes Again...

He certainly seems different thus far...I think with units sold numbers up 
dramatically and new customers coming online will help justify the marketing 
approach he has taken.


On Wed, 2 Nov 2005 11:07:49 -0500, Walden H. Leverich wrote
> >Well, Looks like new iSeries GM Mark Shearer 
> >isn't letting any moss grow under his feet.
> 
> I've got it TiVo'd at home (I actually like BL) but I just hope Shearer
> doesn't now cross "advertise iSeries" off his list as something he's
> done. Advertising is only effective if it's repeated over, and over, 
> and over, and over and ... We've seen "splash" advertising before, 
> be it other TV spots that run one (or only in one small market), one 
> fullpage WSJ ad and the like, but it's not been repetitive and its 
> not been consistent. I hope Mark is different.
> 
> -Walden
> 
> ------------
> Walden H Leverich III
> Tech Software
> (516) 627-3800 x11
> WaldenL@xxxxxxxxxxxxxxx
> http://www.TechSoftInc.com
> 
> Quiquid latine dictum sit altum viditur.
> (Whatever is said in Latin seems profound.)
> 
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If you bought it, it was hauled by a truck - somewhere, sometime.