RE: iSeries Ad on Boston Legal - Shearer Strikes Again...

["Douglas W. Palme" <dpalme@xxxxxxxxxxx>]

He certainly seems different thus far...I think with units sold numbers up 
dramatically and new customers coming online will help justify the marketing 
approach he has taken.


On Wed, 2 Nov 2005 11:07:49 -0500, Walden H. Leverich wrote
> >Well, Looks like new iSeries GM Mark Shearer 
> >isn't letting any moss grow under his feet.
> 
> I've got it TiVo'd at home (I actually like BL) but I just hope Shearer
> doesn't now cross "advertise iSeries" off his list as something he's
> done. Advertising is only effective if it's repeated over, and over, 
> and over, and over and ... We've seen "splash" advertising before, 
> be it other TV spots that run one (or only in one small market), one 
> fullpage WSJ ad and the like, but it's not been repetitive and its 
> not been consistent. I hope Mark is different.
> 
> -Walden
> 
> ------------
> Walden H Leverich III
> Tech Software
> (516) 627-3800 x11
> WaldenL@xxxxxxxxxxxxxxx
> http://www.TechSoftInc.com
> 
> Quiquid latine dictum sit altum viditur.
> (Whatever is said in Latin seems profound.)
> 
> -- 
> This is the Midrange Systems Technical Discussion (MIDRANGE-L) 
> mailing list To post a message email: MIDRANGE-L@xxxxxxxxxxxx To 
> subscribe, unsubscribe, or change list options, visit: 
> http://lists.midrange.com/mailman/listinfo/midrange-l or email: 
> MIDRANGE-L-request@xxxxxxxxxxxx Before posting, please take a moment 
> to review the archives at http://archive.midrange.com/midrange-l.


If you bought it, it was hauled by a truck - somewhere, sometime.