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Walden is right about the marketing aspects and our discussions so far. The idea should be to embrace the MS announcement but with an iSeries twist. I envision an ad that goes something like this: "IBM would like to welcome Microsoft's Windows XP 64-bit desktop operating system. As 64-bit applications are released for the desktop in the future, there will be a great potential to improve the way people use their desktops. "What about servers? If you want to run 64-bit server applications today, look no further than the IBM iSeries. It's 64-bit technology is available now. All applications run in 64-bit mode, including Lotus Domino, WebSphere Application Server, the DB2 database, and thousands of third party applications. The iSeries can even handle 64-bit Linux and AIX applications. "64-bits, every application, all the time." John A. Jones, CISSP Americas Information Security Officer Jones Lang LaSalle, Inc. V: +1-630-455-2787 F: +1-312-601-1782 john.jones@xxxxxxxxxx -----Original Message----- From: midrange-l-bounces@xxxxxxxxxxxx [mailto:midrange-l-bounces@xxxxxxxxxxxx] On Behalf Of Walden H. Leverich Sent: Thursday, April 28, 2005 7:42 AM To: Midrange Systems Technical Discussion Subject: RE: 64 bit Windows... >Piloted this? Patently false. Why is that false? I don't know the entire article, but are you saying that they (MS) haven't been "piloting" terminal server on 64-bit, I doubt it. I don't see any problem with that statement. Obviously my MS-bent is, um, well documented <G>, but the bottom line is this, you're[1] fighting the wrong battle. MS is making marketing noise, has always made marketing noise, and probably will always make marketing noise. Heck, MS is making more marketing noise in iSeries marketing with the Midrange Alliance than IBM is making noise in iSeries marketing, and that's sad. Constantly telling the world why MS is bad isn't the way to win converts. No one is going to use an iSeries because you tell them that Windows sucks. You've got to tell them why to use iSeries, not why not to use Windows. IBM made the same mistake with OS/2. I recall the "better windows than Windows" approach to marketing OS/2. Well look, if all I'm doing is running Windows apps I'm going to run Windows, it just makes sense. Also keep in mind that telling the world that we've had "64 bit" for 10 years does one of a couple of things. One, people simply don't believe you because 64 bit is "new" and it's "just getting started" now (at least that's what marketing tells them), or they do believe you, but hell if it's had it for 10 years it's ancient by todays standards, and that reinforces the "old technology" idea, or they believe you, but dismiss it because they can't get their brain around it. I was involved in the early cable modem rollout on Long Island (had one in '96) and Cablevision had a couple of meeting with us early adopters to talk about advertising "100 times faster than dialup". We all agreed, they couldn't do that then (28.8 was fast), there was no point of reference. If we all drive 55 miles an hour, we can imagine what 100 would be like, or maybe 150, but we simply can't imagine 5000 miles an hour, no point of reference. I know what I think everytime I read a statement that's along the lines of "so what, we've had that for xxx years, and you're just getting it now." I think, "so what, I've got it now too. What do you have that I don't have w/my windows solution." Look, Ford was pumping out Model Ts long before Toyota heard of a car, but that doesn't mean that I sould be driving a Model T today. What you provided me yesterday is useless, I can get it anywhere, what are you going to provide me tomorrow? -Walden [1] Editorial use of "you", not aimed at you, Vern, specifically. ------------ Walden H Leverich III President & CEO Tech Software (516) 627-3800 x11 WaldenL@xxxxxxxxxxxxxxx http://www.TechSoftInc.com Quiquid latine dictum sit altum viditur. (Whatever is said in Latin seems profound.) -- This is the Midrange Systems Technical Discussion (MIDRANGE-L) mailing list To post a message email: MIDRANGE-L@xxxxxxxxxxxx To subscribe, unsubscribe, or change list options, visit: http://lists.midrange.com/mailman/listinfo/midrange-l or email: MIDRANGE-L-request@xxxxxxxxxxxx Before posting, please take a moment to review the archives at http://archive.midrange.com/midrange-l. This email is for the use of the intended recipient(s) only. If you have received this email in error, please notify the sender immediately and then delete it. 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