RE: Sourcing TV Ads

As John Brandt said.  They've recently either passed a law or implemented a
technology that cell numbers can be kept (forever, if I understand
correctly).  That will put the kabosh on accurately identifying location by
phone number.

Then again, newer technologies are and will identify a device at a place in
spacetime.  (GPS and such.)  This is a goal of both telecomm and PDA mfgs as
well as Content producers:  To have the device know the context it's being
used in.  So, personally, I wouldn't spend the time on phone# lookup,
although it CAN be done at this time to provide (generally) useful info.
Zip seems about as easy and accurate, and phone info will be more and more
inaccurate over time, for reasons John said.

| -----Original Message-----
| [mailto:midrange-l-bounces@xxxxxxxxxxxx]On Behalf Of John Brandt Sr.

| Zip codes are based on "Zones"... With universal movement of phone numbers
| in the US being partially implemented and loss of area codes as a physical
| location in the next few years, that is no longer feasible. You should be
| able to find a database with zip-codes tied to a viewing area from some of
| your clients or the FCC.
|
| Good luck,
| John Brandt
| iStudio400.com