Re: More anti-midrange propaganda

What is complicated to understand?  Buick Division sells Buicks.  Saturn
sells Saturns. GM advertises hugely but never mentions GM except in a
footnote.  They advertise the brands.  Heck, everyone sells the brand, no
one sells the enterprise. 

Except IBM.   Their idea of selling the corporate entity is flawed.  It has
never worked for anyone else and IBM isn't going to make it work either. 
Their advertising is directed to their own executives, and falls in to the
general classification of Vanity Advertising.  Its purpose is to appease the
bosses and keep the account.  The advertising agency has no goal of actually
selling to the World.  The Agency know what it takes to get their
advertising contracts renewed, and making real World sales isn't one of the
measures.

Its too bad.  Advertising 101 has case studies about this all to common
pitfall.   
 
 
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Booth Martin   http://www.MartinVT.com
Booth@xxxxxxxxxxxx
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-------Original Message-------
 
From: Midrange Systems Technical Discussion
Date: Wednesday, September 24, 2003 7:16:31 PM
To: Midrange Systems Technical Discussion
Subject: Re: More anti-midrange propaganda
 
So......using this logic, why wouldn't IBM sell PC servers and advocate
server farms? There's be a LOT more services you'd sell that way.
 
In fact, why sell the iSeries at all if this is such a loss leader on
services?
 
I think that there's more here than Jon's analogy, not to say he's not
right, but I'd imagine there's more to this than just the services end of
it.
 
 
Shannon O'Donnell