Re: NBA advertisements: middleware?

that's OLD NEWS...



On Mon, 28 Jan 2002, Reeve Fritchman wrote:

> No, not "middeware".  IBM management has placed the iSeries in the "nowhere" 
>category.
>
> -----Original Message-----
> From: midrange-l-admin@midrange.com [mailto:midrange-l-admin@midrange.com]On 
>Behalf Of Dare @ Work
> Sent: Monday, January 28, 2002 2:22 PM
> To: midrange-l@midrange.com
> Subject: Re: Big Blue leaves iSeries on the bench
>
> I think AS/400 falls in the category of MIDDLEWARE in these ad.
>
> ----- Original Message -----
> From: <Portal39@aol.com>
> To: <midrange-l@midrange.com>
> Sent: Monday, January 28, 2002 2:18 PM
> Subject: Re: Big Blue leaves iSeries on the bench
>
>
> --
> [ Picked text/plain from multipart/alternative ]
> YES. NBA Advertisements. Same note as Mike Crump is referring to.
> Did not mean to replicate.
>
>
> oludare@ix.netcom.com writes:
>
>
> > Subj: Re: Big Blue leaves iSeries on the bench
> > Date: 01/28/2002 2:07:35 PM Eastern Standard Time
> > From:    oludare@ix.netcom.com (Dare @ Work)
> > Sender:    midrange-l-admin@midrange.com
> > Reply-to: <A
> HREF="mailto:midrange-l@midrange.com";>midrange-l@midrange.com</A>
> > To:    midrange-l@midrange.com
> >
> > Are you refering to the DRP ad with the basketball teams?
> >
> > ----- Original Message -----
> > From:
> > To:
> > Sent: Monday, January 28, 2002 1:58 PM
> > Subject: Big Blue leaves iSeries on the bench
> >
> >
> > --
> > [ Picked text/plain from multipart/alternative ]
> > LOST & FORGETTEN AGAIN !!!
> >
> > Insider Weekly
> > Big Blue leaves iSeries on the bench
> > Have you seen them? They're on all the time, you know... Big Blue
> > has created a slew of eServer advertisements driving home the importance
> of
> > integration, but if you are waiting to see an ad featuring the iSeries,
> don'
> > t
> > hold your breath. Even though the iSeries is branded "i" for
> > integration, it was excluded from a series of ad spots highlighting that
> > very
> > topic. "We were looking for what concepts make key points about the
> > importance of integration in the form of teamwork. Clearly the entire
> family
> > of eServers has a role to play on our e-business team," says Carol
> Makovich,
> > vp of worldwide media relations, IBM, Armonk, NY. The six-spot campaign
> > features former NBA stars as players on IBM's basketball team that
> > metaphorically illustrates how IBM products work together to create
> > e-business infrastructure. The players, such as Xavier McDaniel and Bill
> > Laimbeer, sport the names Mainframe, Middleware, PC, Linux, and Firewall
> on
> > the back of their blue jerseys. "The idea came from the need for
> > integration at the customer level. The team represents integration and
> > e-business," says Makovich. Each of these ads features a different aspect
> > of the e-business infrastructure. The introductory spot, called "The
>  Game,"
> > introduces the players who will represent the strengths of IBM. In spots
> > that follow, the players must face their opponents, the "Crash" team,
> > consisting of Hacker, Virus, Spike, Downtime and Spam. An announcer calls
> > the
> > play-by-play. The series ends reinforcing the thought that e-business is a
> > game with no off-season requiring continuous uptime. The players were
> > chosen based on their likeness to their respective IBM product names. "We
> > picked these guys based on their backgrounds and how well they physically
> > match up to the roles," says Makovich. Big Blue hopes that when the
> > audience views the whole campaign they will understand the breadth of
> their
> > offerings, says Makovich. The ads aired during the NFL playoff games to a
> > massive audience nationwide.
> >
> > Categories: IBM Strategy
> >
> >
> >
> >
> > A. Ports
> >
> >
> >
> >
> >
> >
> >
> >
> >
> >
> >
> >
>
>
>
> A. Ports
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