RE: What is a "database"?(and human beings as the tailings of data mining)

OK
you  guys are making  an oximoron out of BI Business Intellegence

Don  I  know  you  tell the ruth , I watched it several times - Don who?
=======================================================

At 02:37 PM 12/29/1999 -0800, you wrote:
>Working with direct mail for the last few years has made me very careful and
>helped me cut down substantially on the amount of junk mail I receive (under
>my name.)  Here are a few suggestions.   
>
>If you request a catalog, do it under an assumed name.
>
>If you fill out a warranty card (it's not necessary for the warranty to
>apply) lie outrageously about all the demographic questions.
>
>If you have to "register" on a web site, use an assumed name and lie
>outrageously about all the demographic questions.  Check all the boxes that
>restrict the use of your name.
>
>When you order from a catalog ask to be classified as "do not rent."  Get
>the person's name and check back a few days later to make sure they actually
>did it.  
>
>You can also register with the Direct Marketing Association to have yourself
>excluded from its members' mailing lists.
>
>Sign up for a free e-mail account under an assumed name and use it for
>anything that asks for an e-mail address. 
>
>This can be fun, too.  One of my cats has received several pre-approved
>credit card offers because he's allowed me to use his name.  I wouldn't let
>him fill out the applications because he hasn't stopped clawing the wing
>chair yet.
>
>
>-----Original Message-----
>From: Glenn Ericson [mailto:Glenn-Ericson@att.net]
>Sent: Wednesday, December 29, 1999 1:12 PM
>To: MIDRANGE-L@midrange.com
>Subject: RE: What is a "database"?
>
>
>
>
>
>Those frequent shopper cards [ sleeper/airline flyer etc.] 
>and catalogs are not just gifts. 
>Even those affinity Credit cards have tell tale 
>habits and patterns. 
>
>
>These folks know you better than You do or the CIA or KGB !! 
>The outcome of data-warehouse/data-marts data-mining is 
>business intelegence more affectionately termed today as 
>Knowledge Management. 
>
>
>Think what they can learn from e Commerce 
>
>
>Happy Holidays, 
>
>
>Glenn 
>__________________________________ 
>Glenn Ericson, 
>IBM Certified Specialist 
>Phoenix Consulting LLC 
>East Elmhurst NY 11370-3164 USA 
>Phone 718 898 9805      Fax 718 446 1150 
>mailto:Glenn-Ericson@att.net 
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