The Magic Box

Hi,

Well IBM has come out with the replacement of the neat AS/400 ad 
campaign.  Take a look at:

http://www.as400.ibm.com/developer/magicbox/index.html

This is an AS/400 advertisement, showing a picture of (what I think is) an 
RS/6000 SP2, larger than life, with a larger than life person, shot 
(apparently) in a square someplace in Europe.  (It looks very much like the 
square downtown in Salzburg Austria, but I am not positive.)

The notion of using a picture of an RS/6000 in an AS/400 ad is 
brain-dead.  The theme of this campaign is that IBM is a corporation that 
builds servers.  I agree with that notion.  They build servers that are on 
par with (or less than par with based on their market-share) their 
competitors for products like Netfinity and RS/6000.  They also build a 
superior product, it's called AS/400.  (It's apparently important to IBM to 
keep this fact a secret.  Last year they lost $1 billion on Netfinity, but 
they made money on AS/400.  As a stockholder, God-forbid that they made 
more money, it might make Lou's pay go up!)

Whoever decided to cancel the AS/400 ad campaign and replace it with this 
one doesn't need a gift certificate for a lobotomy redeemable at the Mayo 
Clinic.  They wouldn't find anything anyway.

Al




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Al Barsa, Jr. - Account for Midrange-L
Barsa Consulting, LLC.  
400 > 390

Phone:  914-251-1234
Fax:            914-251-9406
http://www.barsaconsulting.com
http://www.taatool.com

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