|
Booth Look at the current IBM sales model. It is like the auto industry. GM manufacturers, has zone offices and sales & service dealers are independent [ well almost]. The trend or shift began about 89 or 90. On the advertisements: - this week I have heard many radio adds and a TV one too for AS400 e business. Guess that is scheduled to end for the common good of all IBM product PR thus breaking the analogy to automotive there. At 08:18 PM 6/10/99 -0400,Booth Martin wrote: >damn advertising agencies love those generic campaigns. Lots of >artsy-fartsy stuff, lots of billings, nothing to measure for >effectiveness. Why don't managers understand: People don't buy IBMs, >they buy computers, servers, software, stuff. > >General motors understands this, why can't IBM? Who's ever seen a General >Motors ad advertising a generic General Motors? Their ads are brand >named, not generic garbage. GM understands how to sell. If GM doesn't >do it, I sure as hell wouldn't. > > >In <8625678C.006AE432.00@notes1.compures.com>, on 06/10/99 > at 02:34 PM, joberhol@compures.com said: > > >>Based on the information we have, IBM is going to generic server >>advertising instead of pushing one brand name or another. Basically as I >>understand it, the RS/6000 people and the Netfinity folks were >>complaining that the AS/400 was starting to take revenue from them. > >-- >----------------------------------------------------------- >boothm@ibm.net >Booth Martin >----------------------------------------------------------- > >+--- +--- | This is the Midrange System Mailing List! | To submit a new message, send your mail to MIDRANGE-L@midrange.com. | To subscribe to this list send email to MIDRANGE-L-SUB@midrange.com. | To unsubscribe from this list send email to MIDRANGE-L-UNSUB@midrange.com. | Questions should be directed to the list owner/operator: david@midrange.com +---
As an Amazon Associate we earn from qualifying purchases.
This mailing list archive is Copyright 1997-2024 by midrange.com and David Gibbs as a compilation work. Use of the archive is restricted to research of a business or technical nature. Any other uses are prohibited. Full details are available on our policy page. If you have questions about this, please contact [javascript protected email address].
Operating expenses for this site are earned using the Amazon Associate program and Google Adsense.