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They have seen the power of multi-level marketing and word of mouth. In this case, without even paying a dime. Wow.The thing I don't understand is why doesn't gmail just allow people to sign up from the main page? They are really into viral marketing this tooling. Aaron Bartell
They created scarcity and demand immediately by the way they rolled it out, plus they were smart and kept it down to manageable levels while they built up infrastructure, so on and so forth.
Their executives apparently listen to the marketing guys, the computer geeks, the professional IT staff, the call center, and with strict simultaneous attention to the accountants at all times.
All without alienating all us computer people on their outside. --Alan
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