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I would point out that the original poster had questions. Legitimate questions. Those questions pointed directly at issues having to do with why one would buy into our platform. I took it that he had already tried the usual methods and had no success finding answers.

In other words, the original poster's questions are exactly why I believe your argument misses the point of the thread.

I would also point out that no one, so far, has pointed him at sources that provide 2013 answers. That is a pretty clear indication of horrendous marketing decisions somewhere.

On 5/8/2013 12:33 AM, Evan Harris wrote:
Hi Booth

When people start buying IBM i as a result of searching Google then you
might have a point.

But do you really think someone is out there googling for "new or used
AS/400, low mileage" on the basis of "picking up a couple at the weekend"
to augment their existing fleet ? It's not a commodity product so the
branding just doesn't really hurt the way you are implying.

The difficulty of googling for "ibm i" only really affects anyone doing
support work i.e looking for technical results.



On Wed, May 8, 2013 at 5:08 PM, Booth Martin <booth@xxxxxxxxxxxx> wrote:

You illustrate the problem perfectly Steve. Ambiguous names lead to
ambiguous results, whether it is an advertising campaign, a job
reference, a Google search, or what to write on your business card and
resume. It is a marketing expert's nightmare. Brand recognition has
been diluted to the point of making the name of our platform a
completely useless triviality.

I understand there is nothing we can do about this, but pretending this
unnecessary mess is inconsequential, unpredictable, and unfixable is an
even worse nightmare.

We have to live with the consequences of this marketing disaster but we
do not have to pretend to like it.




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