× The internal search function is temporarily non-functional. The current search engine is no longer viable and we are researching alternatives.
As a stop gap measure, we are using Google's custom search engine service.
If you know of an easy to use, open source, search engine ... please contact support@midrange.com.



Hi Booth

When people start buying IBM i as a result of searching Google then you
might have a point.

But do you really think someone is out there googling for "new or used
AS/400, low mileage" on the basis of "picking up a couple at the weekend"
to augment their existing fleet ? It's not a commodity product so the
branding just doesn't really hurt the way you are implying.

The difficulty of googling for "ibm i" only really affects anyone doing
support work i.e looking for technical results.



On Wed, May 8, 2013 at 5:08 PM, Booth Martin <booth@xxxxxxxxxxxx> wrote:

You illustrate the problem perfectly Steve. Ambiguous names lead to
ambiguous results, whether it is an advertising campaign, a job
reference, a Google search, or what to write on your business card and
resume. It is a marketing expert's nightmare. Brand recognition has
been diluted to the point of making the name of our platform a
completely useless triviality.

I understand there is nothing we can do about this, but pretending this
unnecessary mess is inconsequential, unpredictable, and unfixable is an
even worse nightmare.

We have to live with the consequences of this marketing disaster but we
do not have to pretend to like it.



As an Amazon Associate we earn from qualifying purchases.

This thread ...

Follow-Ups:
Replies:

Follow On AppleNews
Return to Archive home page | Return to MIDRANGE.COM home page

This mailing list archive is Copyright 1997-2024 by midrange.com and David Gibbs as a compilation work. Use of the archive is restricted to research of a business or technical nature. Any other uses are prohibited. Full details are available on our policy page. If you have questions about this, please contact [javascript protected email address].

Operating expenses for this site are earned using the Amazon Associate program and Google Adsense.