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  3. August 2011

Re: News/400 Mag - electronic vs hard copy

Look into QR-codes, they make it easy to hyperlink from a print ad. I see them constantly on ads on mass transit (buses, subways, et al)

http://en.wikipedia.org/wiki/QR_code
http://systeminetwork.com/article/generate-qr-code-mobile-tag-rpg
http://mowyourlawn.com/blog/?p=512


On 8/30/2011 8:30 AM, Don wrote:
An ad in a hard copy can't be clicked on at all. You can embed byperlinks
in the published stuff. As for viewing ads, frankly over the years I've
trained myself to ignore ads in about any print media form and I block as
many popups as I can. If I want to see an ad I'll see it by just mentally
unblocking them.

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