× The internal search function is temporarily non-functional. The current search engine is no longer viable and we are researching alternatives.
As a stop gap measure, we are using Google's custom search engine service.
If you know of an easy to use, open source, search engine ... please contact support@midrange.com.



I think like Paul's and Joe's suggestion. Make the System i stand out at
least a little more than the specific names. Get all the different
variations in there, to hit all the variation on the search. (i5, i5/OS,
iSeries, eServer iSeries, AS/400). Somewhere also include "midrange".

Many clients in this market tend to be cautious, but you definitely also
want to grab the eye and interest of those who are "forward-thinking",
and that includes in the naming. And MOST definitely you want new kids
on the block who don't even *know* what an AS/400 is.

By the way, also, since you're rewriting your web sites and marketing
material, depending on which one of the new generic IT buzzwords your
software supports or works with, or works through, and/or your company
is ready to provide in customization, make sure you include all those
technical terms too. Java, Apache, CGI, PHP, whatnot.

Any business in your industry that doesn't have a System I needs one,
after all. Not to mention your software. :)

--Alan


-----Original Message-----
From: midrange-l-bounces@xxxxxxxxxxxx
[mailto:midrange-l-bounces@xxxxxxxxxxxx] On Behalf Of Paul Nelson
Sent: Thursday, October 04, 2007 11:47 AM
To: 'Midrange Systems Technical Discussion'
Subject: RE: Marketing question about AS/400 name

Call it the System i family of business computers. Put all of the names
into
parentheses in the fine print section.

Paul Nelson
Cell 708-670-6978
Office 512-392-2577
nelsonp@xxxxxxxxxxxxx


-----Original Message-----
From: midrange-l-bounces@xxxxxxxxxxxx
[mailto:midrange-l-bounces@xxxxxxxxxxxx] On Behalf Of jallen@xxxxxxxxxxx
Sent: Thursday, October 04, 2007 10:35 AM
To: MIDRANGE-L@xxxxxxxxxxxx
Subject: Marketing question about AS/400 name

I know this topic has been discussed before (beaten to
death) and I am not asking for a lengthy discussion about
IBM and

how they messed up with renaming the AS/400.



What I would like is suggestions from the IBM midrange
community on the following:

We are in the process of rewriting our web site and all of
our marketing material.

Currently we make reference to:

Developers of software for the AS/400

Our Software runs on the AS/400

Etc. Etc.



We would like to move forward to the 21st century now and
market it with the

correct name(s). We still have software that was installed
years ago on an AS/400 and it still runs on those machines.

We have more up to date software for the newer Systems.



I would like to hear suggestions on the correct way to write
the fact that we offer software for the AS/400, System i,
iSeries, i5 etc. etc.



If you were in the market for software what would you like
to see on a vendors web site when they are referencing the
hardware their software runs on.

Please keep in mind that not all IBM customers are on the
latest and greatest version of this platform.





Would it read:

.software for the AS/400, System i, iSeries, i5





Thanks



John








As an Amazon Associate we earn from qualifying purchases.

This thread ...

Replies:

Follow On AppleNews
Return to Archive home page | Return to MIDRANGE.COM home page

This mailing list archive is Copyright 1997-2024 by midrange.com and David Gibbs as a compilation work. Use of the archive is restricted to research of a business or technical nature. Any other uses are prohibited. Full details are available on our policy page. If you have questions about this, please contact [javascript protected email address].

Operating expenses for this site are earned using the Amazon Associate program and Google Adsense.