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Trevor Perry wrote:
Everyone seems to think the marketing is for the CURRENT users of the
AS/400. So we ~must~ keep calling it an AS/400.
However, I think marketing should be to NEW and PROSPECTIVE users of the
System i.

Trevor ... that's the point.

How many of the prospective customers KNOW about the System i? It's a
new name. It has no history. Nobody has experience with it.

If I 'rebranded' midrange.com to be 'system-i-lists.com', and created a
new PHP-SYSTEM-I list, do you think many people would subscribe to it?
IMO, probably not ... because people have heard of midrange.com through
co-workers, trade publications, COMMON, etc. They haven't heard of
system-i-lists.com.

It's a moot point ... but if the name were iSeries ... IBM could have
created the iSeries Power5 ... a new version of an existing (and known)
brand. And then they could have marketed all the new and cool features
of the iSeries Power5.

IMO, rebranding just makes the prospective customers think that IBM
didn't have confidence in the old name.

david


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