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  3. June 2007

Re: MSFT video demos Host Integration Server

Trevor Perry wrote:
Aha!! But they DID choose System i!!

No they didn't. They chose AS/400.

The easy part is that "System i" is a brand name that includes the server
hardware that is currently called System i5, and the previous generations of
AS/400 and iSeries servers.

Brand? Ford is a brand, Escape is a product (which has a hybrid
version). Toyota is a brand, Prius is a product.

IBM is the brand ... AS/400 is the product, iSeries is the product,
System i is the product.

Branding! Marketing! Something programmers complain about, but apparently
remain uneducated about!

I don't think programmers are uneducated about branding & marketing ...
as they are the targets of the IBM branding & marketing.

Heck, if the people who love the system hate the branding & marketing
... what would you expect from the rest of the marketplace?

JMHO

david


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