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  3. January 2007

Re: What's in a name?

It occurred to me the other day that we are still living in the past, and this email just triggered that thought again.
While we keep talking about constant renaming, we are just repeating an old and tired mantra. IBM has not changed the system name in 12 months! When will we get behind the manufacturer of OUR platform and support their efforts in moving us forward. Ok, so some of us don't like the "new" name, but it is no longer new. It is the name we have, and IBM is planning to use it for a while. If we continue to be confused inside our world, how will anyone outside ourworld consider us a viable platform? I really think that slamming the name change is now very passé, and in fact, simply lazy.
So, what will it take for all us System i developers and users to live in a System i world, where we sell i5 and the family of servers includes iSeries, AS/400 and i5, and the octopuses sing - in the shade? 

Just pondering...

Trevor
----- Original Message ----- From: "Joe Pluta" <joepluta@xxxxxxxxxxxxxxxxx> 
To: "'Midrange Systems Technical Discussion'" <midrange-l@xxxxxxxxxxxx>
Sent: Wednesday, January 24, 2007 9:10 PM
Subject: What's in a name?
For those who think that the pandemic of rebranding is limited to our little platform, here's something to take notice of: Microsoft has quietly dropped the .NET moniker from just about all of its products. This may be a little 
different from the constant renaming of the AS/system/iseries/5, though,
because Microsoft can argue with some credibility that EVERYTHING new in
Windows is now .NET, and thus saying VB.NET is redundant.  But I do get a
kick out of the latest marketing push for Visual Basic (not .NET) 2005: "The 
Soul of Visual Basic is back!"

Evidently VB.NET sucked the soul OUT of Visual Basic...
Joe

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