RE: Are you a newbie? Start here!

From: Jeff Crosby

Alan wrote:

What's in an idea, a slogan? I bet almost everybody in this discussion
could tell me what Duracell's slogan was/is, and it still bounces around
in your head whenever you think of a long-lasting device.

...Keeps going and going....

Wrong battery . . .

And THAT is the root problem with any sort of viral marketing.  You may well
get someone to remember the ad, but forget the product.  The farther the
marketing is from solid product statements, the easier it is for this to
occur.

The PC/Mac is a great example of excellent advertising.  The PC and the Mac
are the prime characters and the issues they cover are real issues that
buyers can identify with, but at the same time they're very funny and witty.

An example of a useless campaign was those stupid Microsoft commercials with
office people dumping water on each other.  Zero content, all flash.

I think marketing for the iSeries might help, but I'm still not sure exactly
what that marketing needs to be (although the "attack of the servers" ads
are pretty good).

Joe