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Trevor,

We've heard the "name game" refrain for a while, but IMHO, that's missing the mark by a long shot. That's like saying that the entire Ferrari line won't sell if I paint some pink. As "modern" as this platform is, there are some gaping holes that only IBM can fix, but they choose not to. I'll throw out a few, others can chime in with additional items and details.

1) IBM seems to be embarrassed by the box. Put a pSeries up against an iSeries in a potential sale and chances are the pSeries will win, if there's an IBM sales rep involved. They don't market it properly. All of us in the field recognize that. Since I don't believe that the parade of IBM'ers over the years in charge of marketing the box are stupid, the only conclusion I can come to is that it's deliberately being sabotaged. I don't know why, but I'm not privy to those meetings.

2) A native GUI is mandatory. I don't want to hear about HATS, Websphere or other screen scraper technology. A simple DDS interface will make it accessible to the masses. This needs to be part of the OS, right out of the box, w/ no additional configuration required.

3) Printing and viewing popular PC images are a royal pain, without conversions or add-ons. Could you imagine if Microsoft charged extra to print standard graphics files?

4) Pricing. Take a page out of Microsoft's marketing machine. Purchasing this machine should be a slam dunk for any IT manager. IBM loves to throw out the 3-5 year ROI calculation when trying to make a sale. I say - keep that value and introduce a new concept: Being competitive with a PC server solution - NOW! Corporate wants to hear that we can budget and afford this solution - NOW! Shareholders want to hear that we saved money THIS year, not in 3 - 5 years.
-----------

The many name changes are just adding insult to injury. But since they're not marketing it properly, positive brand recognition is not there anyway.



 -mark


At 12/7/06 11:59 PM, you wrote:
Way too long to read for the lack of any solution. It starts with a call to
fight, carries on with a call to fight for an OUTDATED server (AS/400) and
ends with suggestions for IBM to do something. That does not fly any more -
we have to get off OUR collective behinds and DO something. IBM needs OUR
help to keep this platform in OUR world.

You can't fight a fight for a system that is no longer available for
purchase - that is, an AS/400. While we keep on calling our platform an
AS/400, and still call ourselves AS/400 developers/programmers/people, we
will remain stuck in the past and die the betamax death. We can write all we
want about what IBM should do, but writing does nothing if you are still
writing about AS/400. And this article switches between AS/400 and System i
like they are the same thing. If I.T. collectively thinks AS/400 is
outdated, then painting System i with the outdated "AS/400" brush is the
first thing to STOP DOING.

We work on System i - this is the family of servers which WERE AS/400
servers, THEN iSeries servers, but are now System i5. You do not buy a new
AS/400 from IBM - you buy a System i5 server. This is THE most modern
platform on the planet, and if we just moved into the 21st century, we would
not have to be "fighting the AS/400 fight".

Fight the System i fight.
AS/400 is our past, not our present.
AS/400 is our heritage, not our future.
AS/400 is dead. Long live the System i.



----- Original Message -----
From: "Neil Palmer" <neilpalmer400mr@xxxxxxxx>
To: "Midrange Systems Technical Discussion" <midrange-l@xxxxxxxxxxxx>
Sent: Thursday, December 07, 2006 10:27 PM
Subject: Saving the System i: Fight Rather Than Switch


> Well worth a read:
>
> Saving the System i: Fight Rather Than Switch
>
> http://www.itjungle.com/tfh/tfh120406-story03.html
>
> Neil Palmer, Cambridge, Ontario, Canada


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