RE: Wall Street Journal

yup...at least 14 years of marketshare loss and at least 14 years of
education presence lost...

They need to get agressive in many more ways than just putting a few ads
in WSJ...



On Tue, 1 Mar 2005, Al Barsa wrote:

>
> Hi,
>
> We started to vocally complain about the lack of AS/400 marketing in the
> Fall of 1992 at COMMON in Atlanta (during the Rodney King riots, when they
> wouldn't let us out of our hotels!), so it's taken 14 and a half years.  I
> spoke to a half a dozen customers yesterday who saw the ad, and didn't know
> that their iSeries was an AS/400!  This included customers that we sold
> iSeries and i5 to who we had to communicate that this was their new AS/400.
>
> This is a good start, but we have a lot of catch up to do.
>
> Al
>
> Al Barsa, Jr.
> Barsa Consulting Group, LLC
>
> 400>390
>
> "i" comes before "p", "x" and "z"
> e gads
>
> Our system's had more names than Elizabeth Taylor!
>
> 914-251-1234
> 914-251-9406 fax
>
> http://www.barsaconsulting.com
> http://www.taatool.com
> http://www.as400connection.com
>
>
>
>
>              Mike.Crump@saint-
>              gobain.com
>              Sent by:                                                   To
>              midrange-l-bounce         Midrange Systems Technical
>              s+barsa2=attgloba         Discussion
>              l.net@xxxxxxxxxxx         <midrange-l@xxxxxxxxxxxx>
>              m                                                          cc
>
>                                                                    Subject
>              03/01/2005 10:00          RE: Wall Street Journal
>              AM
>
>
>              Please respond to
>              Midrange Systems
>                  Technical
>                 Discussion
>              <midrange-l@midra
>                  nge.com>
>
>
>
>
>
>
>
> I just had a note from Malcolm on another issue and I would concur that he
> is excited.  And I've never known him to exaggerate his feelings on this
> matter.  If Malcolm is excited, Joe is excited, could Don or AL not be to
> far behind?
>
> FYI - I think that WSJ ad is also running in Fortune, Business Week, Forbes
> and misc. IT publications.
>
> Finally, the best computer a business can buy has the marketing it
> deserves?
>
>
> Michael Crump
> Manager, Computing Services
> Saint-Gobain Containers
> 1509 S. Macedonia Ave.
> Muncie, IN  47302
> (765)741-7696
> (765)741-7012 f
> (800)428-8642
>
> "The probability that we may fail in the struggle ought not to deter us
> from the support of a cause we believe to be just"  Abraham Lincoln
>
>
>
>
>
>
>
>              Chuck Lewis
>              <clewis@xxxxxxxxx
>              t>                                                         To
>                                        Midrange Systems Technical
>              03/01/2005 09:41          Discussion
>              AM                        <midrange-l@xxxxxxxxxxxx>
>                                                                         cc
>
>              Please respond to                                     Subject
>              Midrange Systems          RE: Wall Street Journal
>                  Technical
>                 Discussion
>              <midrange-l@midra
>                  nge.com>
>
>
>
>
>
> Actually Jon, from speaking with Malcolm, this is entirely Peter Bingham
> (new VP of Marketing). He is PUMPED about both him AND Mark Shearer (the
> new
> General Manager) !
>
> Chuck
>
> -----Original Message-----
> From: midrange-l-bounces@xxxxxxxxxxxx
> [mailto:midrange-l-bounces@xxxxxxxxxxxx] On Behalf Of Jon Paris
> Sent: Monday, February 28, 2005 1:29 PM
> To: midrange-l@xxxxxxxxxxxx
> Subject: RE: Wall Street Journal
>
>  >> This is good stuff. I wonder why it's happening now? Just a change in
> the GM?
>
> It may have to do with a change in GM - but not the latest one.  I suspect
> this is a project that started with the former GM (good old whatsisname)
>
> Jon
>
>
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