Re: i5....continues...

My perspective on marketing is that BRAND recognition is more important than
NAME recognition. I think a new name may be more obscure for the people who
have been here for a while. On the other hand, with Power5, IMO a new name
might get this technology into the hands of more people who previously
associated it with that "old/outdated/proprietary" AS/400.

Opinions like "A new name was/is not what the product line needed" do not
take into account that IBM is looking at a bigger picture than our small
OS/400 world. This is a new product.. If the only disadvantages to a new
name are that it pisses off some of the faithful, then, whether it is
~needed~ or not, that is a small price to pay for matching the name to the
technology.


----- Original Message ----- 
From: "Pat Barber" <mboceanside@xxxxxxxxxxxxxxxx>
Subject: Re: i5....continues...


> My point was that name recognition is everything in
> marketing and when a product loses it's name, it is
> VERY hard to get that back.
>
> IBM has spent millions in losing the name recognition of
> a box nobody clearly understood to begin with.
>
> A new name was/is not what the product line needed.
>
> A product line that has less than 8% in "new installs"
> needs much more than a new name.
>
> Assuming the rumor is true about a new name, giving the
> name i5/os will obscure the product even more.
>
>
> trevor perry wrote:
> > I don't understand something. So far, the noise about i5/OS has been
mostly
> > complaining. What is going on?