Re: web cookies and other requirements -- MIDRANGE-L

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Jim Franz wrote:

I would like to get some feedback on how other companies are handling web sites where customers access your system. One of my customer's marketing dept contracted to have a very professional looking front end web site for current & prospective customers to view/log in before accessing our 400 based web order entry. The marketing dept wants to collect data on who is seeing the site. The existing customers are screaming at the requirement for cookies, and to turn off pop up blocking (because the external site uses them to pop up registration screens). Any thoughts appreciated.

Well, cookies are clearly a controversial subject, and there's lots of bad information out there as well as good. But ultimately, one of the main priorities of any business is not to piss off your customers. If your customers are complaining about the use of cookies on your web site, then clearly you have to listen. (That is, this is not a technical issue.)

That said, if cookies are absolutely essential to the operation of your web site, you need to be upfront with that and explain clearly, accurately, and honestly how the cookies are being used. If they are used to collect customer demographics, that needs to be explained.

If the cookies are used /solely/ to collect marketing information, the marketdroids need to understand that the information collected samples only that part of your customer population who have not disabled cookies, and so may not properly represent the population as a whole.

Cheers! Hans

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