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jt wrote:

| -----Original Message-----
| [mailto:midrange-l-bounces@xxxxxxxxxxxx]On Behalf Of Hans Boldt

| So to answer the question of how to bring customers to your favorite
| chunk of hardware: Develop applications on that hardware that customers
| want. Then market those apps.

This is true, to a large extent.

But all ways of marketing that I've seen, either directly or indirectly,
market a platform.

Windows, *nix, Mac, Sun, cross-platform (Oracle, etc.), or dinosaurs...
These seem to be the platforms that are marketed.  (But not saying that apps
are secondary, either.)
...

For the most part, most of the hardware platforms that are advertised are commodity items. That is, when you want a particular application, there is a choice of platform to run that on. For a Unix app (for example), you can choose the best valued piece of machinery from a variety of hardware vendors (including IBM) to run your app. In such a market, advertising has a chance to sway a purchaser.


In the case of the iSeries, if a needed application can only run on that hardware, there's really no choice for the buyer. A sale of that app means a sale of a machine (if the buyer doesn't already have one).

That then raises the $64,000 question: Is it worthwhile for a software vendor to produce an application that only runs on one particular platform?

Cheers! Hans



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