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  3. November 2003

RE: WHAT IS THE BEST WAY TO BRING NEW CUSTOMERS TO THE ISERIES

It seems to me that if IBM were to advertise the iSeries on TV, TNT,
USA, etc. would not be the place to do it.  Start with CNN, MSNBC, and
the new channels, and concentrate on the financial reporting segments.
Guage reaction from that and then widen the breadth if needed.

If the target audience is made up of IT management, CIOs and the like,
market it where they are most likely to be spending their time.

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