RE: WHAT IS THE BEST WAY TO BRING NEW CUSTOMERS TO THE ISERIES

Joe,

> John, I used to think much the same way you do, but lately
> I've been
> living more in the non-IBM world and it's become clear
> that LOTS of
> technical purchasing decisions are being made without a
> lot of technical
> input.  Many times the iSeries doesn't make the first cut
> because nobody
> knows what one is.  The fact that iSeries has ZERO name
> recognition
> actually puts it in an immediate catchup position against
> Dell, fer goshsakes.

I'll agree that iSeries could use some branding - but TV
adds are a far to scattered audience to be cost effective. 

I just watched a weekend's worth of Dell commercials - all
promoting low price PC's - as low as $499.  This is mass
marketing that is appropriate to the audience.  Advertising
iSeries at its price point to a TNT audience would be wasted
effort.  IMHO

jte