Re: iSeries (non-) Marketing - part 24,566

NO TV ADS FOR ISERIES | Search400.com 

Al Zollar said the iSeries wouldn't be advertised on TV. Despite 
users' hopes to the contrary, the iSeries general manager says he's 
not convinced a TV ad would be money well spent.

>> CLICK here for story:
http://search400.techtarget.com/originalContent/0,289142,sid3_gci926090,00.html

Chris Whisonant
Comporium
Senior Mid-Range Systems Administrator
iSeries Certified Systems Expert
803.326.7270 (W)
803.326.6142 (F)
chris.whisonant@xxxxxxxxxxxxx



M Lazarus <mlazarus@xxxxxxxx> 
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09/10/2003 03:28 PM
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Re: iSeries (non-) Marketing - part 24,566






Hans,

At 9/10/03 02:58 PM, you wrote:
>But then again, lower cost may well be the deciding factor between two 
>similar solutions. The "best" solution may well be the cheaper one for a 
>particular customer, all other factors being more or less equal. Sure, 
you 
>can indeed argue that the iSeries is the "best". But why buy a Cadillac 
>when a Chevy will meet the requirements, even though we all know the 
Caddy 
>is better?

  Then maybe we can request that IBM level the playing field.  Since the 
hardware is so similar today, can't they charge pretty much the same?  Yet 

the iSeries seems to be more expensive.  I suspect that they do AIX to 
other Unix system comparisons to come up w/ a price for the pSeries, but 
the iSeries gets "niche product pricing," so we lose sales.  This seems to 

be true even after you add in all the Unix "extras" (DB, security, etc.)

  Unfortunately, the classic 5 year ROI value comparisons don't fly 
today.  It's "how cheaply can you get me set up on day one."  And the /400 

often loses on that one.  When you combine it w/ the lack of proper 
marketing and brand line recognition, the deck is stacked against us.

  -mark

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