RE: iSeries (non-) Marketing - part 24,566

Save a nickel? How about save a dime (and more on ROI) ?
Even a token defense would be better than no response at all.
John Brandt

-----Original Message-----
From: Jim Franz [mailto:franz400@xxxxxxxxxxxx]
Sent: Tuesday, September 09, 2003 7:59 AM
To: Midrange Systems Technical Discussion
Subject: Re: iSeries (non-) Marketing - part 24,566


yet microsoft, with Win2003 ads "everywhere", MS is creating the perception
that they are
way beyond anything else in the market...and people i talk to, outside the
iSeries world
beleive it.
jim

----- Original Message -----
From: "Art Tostaine, Jr." <artjr@xxxxxxxxxxx>
To: "'Midrange Systems Technical Discussion'" <midrange-l@xxxxxxxxxxxx>
Sent: Tuesday, September 09, 2003 8:21 AM
Subject: RE: iSeries (non-) Marketing - part 24,566


> Yes, I think Malcolm was pointing that out too.
>
> He said he would do more things like he did at (IIRC) the Lotus thing in
> the UK, where he had all of the cabs painted with Iseries info.
>
>
> Art Tostaine, Jr.
> CCA, Inc.
> Jackson, NJ 08527
>
>
> -----Original Message-----
> From: midrange-l-bounces@xxxxxxxxxxxx
> [mailto:midrange-l-bounces@xxxxxxxxxxxx] On Behalf Of Hans Boldt
> Sent: Tuesday, September 09, 2003 8:08 AM
> To: midrange-l@xxxxxxxxxxxx
> Subject: Re: iSeries (non-) Marketing - part 24,566
>
> Art Tostaine, Jr. wrote:
> > Malcolm Haines was at the Lansa user Conference as the keynote
> speaker.
> > He is a talented speaker and is very passionate about the Iseries.  I
> > believe he leads the marketing team?  He did say, IIRC, that there
> would
> > not be an Iseries TV commercial.  I think that decision was direct
> from
> > Armonk.
> >
>
> Personally, I think that makes sense. After all, what percentage of
> the average TV viewing audience is going to rush out to the store to
> buy an iSeries machine after watching a TV commercial? No, you want
> to put your ad money in places where you can be sure that most
> people who see your ad are actually in a position to buy your product.
>
> Cheers! Hans
>
>
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