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Malcolm Hmm.

One year at the LotusSphere he had Limo's waiting for iSeries people to
take them from Airport to the show.  Everybody was saying "Who are these
iSeries People?"

Other places he had mini-blimps with iSeries on them floating over the
convention.
(The p people were very miffed)

and other clandestine type of guerrilla marketing initiatives.
Most of which most people hadn't heard about.
Some were in Europe, some US,  some elsewhere.

iNation was I believe his idea(whether it became what some had hoped or
not).

Good news no matter how you slice it.

John Carr

-----------------------------------

Malcolm is unreal. He managed to get more stuff done that you would NEVER
expect IBM to OK when it came to IBM AS/400-iSeries marketing. He is from
England and had cabs painted up with the AS/400 ad several years back. Also
did some pretty wild videos for Common. And he was the push from within IBM
to create the iSeries Nation.

Chuck



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