Re: iSeries Nation - Free Gift

As I recall, that campaign (invented, needless to say perhaps, by Malcolm
Haines before he went on to well deserved bigger and better things in the
States) put some enormous percentage on UK AS/400 sales that year.
It was really exciting at the time - there were radio advertisements,
everywhere you looked you saw the posters, etc. I would say that was the
only time the AS/400 has ever impinged on the consciousness of those of my
friends who are outside the IT world.
Unfortunately it was too successful and was effectively saying AS/400 is
Best ... also I guess its flashiness was too scary for a lot of IBMers ...
so it got pulled.
Mandy





"Jim Franz" <franz400@triad.rr.com> on 09/05/2001 22:13:24

Please respond to MIDRANGE-L@midrange.com

To:   MIDRANGE-L@midrange.com
cc:    (bcc: Mandy Shaw/Pacific/UK)
Subject:  Re: iSeries Nation - Free Gift




< From: Glenn Ericson
< Just another  strange IBM advertisement, I guess.

Reminded me of a previous short-lived campaign. IBM painted English cabs &
busses
in a multi-colored design, with "AS/400" all around, along with other
media.

"You don't need an army to run the System"
At ease. The conflict is over. Our crack troops have now designed a total
system.
A system so reliable it doesn't need legions of technicians to run and
maintain it.
A system that will not put you on an annual software maintenance charge.
A system that fully integrates all the hardware and software components
your
business
needs. For a consultant's report ......

(well, the annual software thing didn't stick, but the system still lives
up
to the ad.
Also in the same campaign (i think),

You don't have to be a slave to the system.    (and more text)

The next generation won't need to change the system.   (and more text)

jim

At 06:02 PM 05/09/2001 -0400, Neil Palmer wrote:

I believe that was "Peace, Love & Linux" that they painted on the
sidewalks.  Nothing to do with iSeries Nation.

...Neil


Please respond to MIDRANGE-L


        To:     <MIDRANGE-L@midrange.com>
        cc:
        Subject:        RE: iSeries Nation - Free Gift


No  don't  tell me. Perhaps it is cause here  a few Major US cites someone
has been violating the law and  painting the i Series Nation  stuff on
public side walks.  It was  reported, that this  caused SUN to  offer up a
team of volunteers to clean the  streets of this violation.

what   wonder  occurred in the UK?

At 07:42 PM 05/09/2001 +0100, Dave George wrote:
Is July the GA date then?

I don't want to say whether I have recieved mine
in case I break the rules on early release luggage!

-----Original Message-----
From: owner-midrange-l@midrange.com
[mailto:owner-midrange-l@midrange.com]On Behalf Of Phil
Sent: 09 May 2001 17:00
To: MIDRANGE-L@midrange.com
Subject: RE: iSeries Nation - Free Gift


I don't expect it until July.  They probably don't even place the order
until they know how many to order.

Phil

-----Original Message-----
From: owner-midrange-l@midrange.com mailto:owner-midrange-l@midrange.com]On
Behalf Of Haase, Justin C.
Sent: Wednesday, May 09, 2001 11:19 AM
To: 'MIDRANGE-L@midrange.com'
Subject: iSeries Nation - Free Gift

Has anyone received their gift from IBM as of yet?

Justin C. Haase

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      Regards,
      Mandy Shaw

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