Re: New IBM ad campaign - same old, same old

Well, the S/38 - AS/400 has apparently consistently rated highest in IBM's 
customer satisfaction surveys.
So the brain trust in Somers figures, "Hey, they're happy - no need to 
spend money on them".  If you are satisfied you get taken for granted.
Customers are not so happy with Mainframe, NT & Unix boxes, so the 
"squeaky wheel gets the oil" theory comes into play.
What if, next time IBM did a customer sat survey (if they still do them) 
everyone was to say they were completely and utterly disgusted with the 
400 and though it was about time IBM fixed the problems.
And when they call back to ask what problems you are having with the 400, 
tell them "IBM marketing".   :-)

...Neil





"M. Lazarus" <mlazarus@ttec.com>
Sent by: owner-midrange-l@midrange.com
2000/12/22 12:44
Please respond to MIDRANGE-L

 
        To:     midrange-l@midrange.com
        cc: 
        Subject:        New IBM ad campaign - same old, same old


Does this surprise anyone??

-------------------------
"IBM advertising may sidestep the iSeries"
It appears that the iSeries will gain little benefit from IBM's new
advertising campaign push for e-business. According to analysts, it's
the xSeries and pSeries boxes that stand to gain the most from Big
Blue's new advertising focus.

SOURCE: AS400 Network (Free registration for this site required.)
http://www.as400network.com/nwn/story.cfm?ID=9213




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