Re: IBM's use of eServer brand challenged

 

"IBM's use of eServer brand challenged"
Just days after IBM announced it would rebrand its line of servers
under the new name eServer, a North Carolina-based maker of server appliances
says it plans on filing suit against the computer giant for using a
name it has been trying to trademark for two years.

 

 

===> the trade press is already just using eServer (without the

curly e):

 

IBM's Entire eServer Family To Run Linux

Updated 1:29 PM ET October 6, 2000

Current quotes (delayed 20 mins.) INTC 39 5/8 -1 3/8 (-3.35%) CPQ 24.50 -0.70 (2.78%) SUNW 106 -3 3/4 (-3.42%)

by Steven J. Vaughan-Nichols, Sm@rt Partner

Put on your best blue tux. IBM's eServer family will soon support all four major Linux distributions.

IBM has a grand unification plan for its servers. It's called Linux. Indeed, Big Blue is preparing to make sure that its entire eServer family--from low-end Intel systems to high-end mainframes--will support all four major Linux distributions.

Details about the initiative are sketchy, but IBM is expected to provide Caldera, Red Hat, SuSE and TurboLinux with hardware, financial and technical assistance. In return, the Linux vendors will port their respective operating systems to IBM's entire line of eServers--which spans S/390 mainframes, AS/400 minicomputers, RS/6000s, Netfinity and NUMA-Q. The intended result: Linux will be the first operating system available to run on all IBM servers. In theory, this could reduce support and training headaches among IBM's partners and customers