Re: e-server/i-series

This has to be a joke, right?   They actually believe they have customers 
that will be able to decode their naming system? 

The stealth marketing strategies must have still yielded too many sales, 
so now they've decided to add cryptography to their product line names? 

Next step: paint the machines "Office Camo".


_______________________
Booth Martin
Booth@MartinVT.com
http://www.MartinVT.com
_______________________




"John Kennedy" <jkennedy@sstar.com>
Sent by: owner-midrange-l@midrange.com
10/03/2000 11:57 AM
Please respond to MIDRANGE-L

 
        To:     <MIDRANGE-L@midrange.com>
        cc: 
        Subject:        Re: e-server/i-series


----- Original Message -----
From: "Tom Daly" <Tdaly@sddsystems.com>
To: <MIDRANGE-L@midrange.com>
Sent: Tuesday, October 03, 2000 9:31 AM
Subject: e-server/i-series


> I hate to be too quick to judge, but my first take on all of this
> rebranding: 'they actually pay people to come up with this?'!

The most amazing thing to me is that the iSeries 400 now shares its name
with a line of IBM's ThinkPads.  Actually, I think the ThinkPads have been
renamed to xSeries so I guess they are not actually sharing the name.
However, until this recent announcement, there was an iSeries that I 
believe
was at the lower end of IBM's ThinkPad product line.

Can you just picture a B.P. trying to sell an executive on the idea of
running his/her business on an iSeries 400 when the executive just 
purchased
an iSeries 1200 (ThinkPad) for the kids to use at school?

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