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Title: RE: Confusion needed?

just read the whole thing .. not the quote .... i don't take offense ... and you're right they were confusing in another way before!

Wayne

-----Original Message-----
From: Phil Hall [mailto:hallp@ssax.com]
Sent: Tuesday, October 03, 2000 2:04 PM
To: MIDRANGE-L@midrange.com
Subject: Re: Confusion needed?


> "in this case IBM needs a
> basic element of confusion over the various names in order to
> deliver the right new message to the market.
> "

Then they (IBM) have been doing a grand job of confusion even before today's
rebranding !


BTW: Outlook spell checker tries to change rebranding to 'rebreeding', it
could be on the right lines ;-)


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