Re: AS/400 rebrand

Or is it Bridgestone does Firestone ? :-)

And is this the MISSING Neil ? Welcome back buddy !!!

Chuck

neilp@dpslink.com wrote:

> They do, "Bridgestone" !   :-)
>
> booth@martinvt.com@midrange.com on 2000/09/27 13:50:19
>
> Please respond to MIDRANGE-L@midrange.com
>
> Sent by:  owner-midrange-l@midrange.com
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> To:   MIDRANGE-L@midrange.com
> cc:
>
> Subject:  RE: AS/400 rebrand
>
> IBM just doesn't pay attention I guess.  Who on earth advertises "Here's
> what we sell. Pick one".  GM never advertises the company, neither does
> Ligget & Myers, or Ford, or Kellogg, or Microsoft.  They always advertise
> a product.  This is pretty basic stuff from Advertising 101 in any
> business school.  For IBM to be getting it wrong smacks of conceit or
> hubris (pick one).
>
> What especially amazes me is that Lou G. is from a tobacco company and
> they have understood that for years.  There's a long list of reasons for
> advertising brands but I'll throw out one major reason:  How much you
> wanna bet that Firestone wishes their tires had great big white letters
> saying anything else but "Firestone"?
>
> _______________________
> Booth Martin
> Booth@MartinVT.com
> http://www.MartinVT.com
> _______________________
>
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