× The internal search function is temporarily non-functional. The current search engine is no longer viable and we are researching alternatives.
As a stop gap measure, we are using Google's custom search engine service.
If you know of an easy to use, open source, search engine ... please contact support@midrange.com.


  • Subject: Making money on the internet and still keeping your AS/400--(Was RE: AS/6000)
  • From: Joel Fritz <JFritz@xxxxxxxxxxxxxxxx>
  • Date: Wed, 26 Jan 2000 08:54:23 -0800

Yes, we have.  While it's true that it's just another way of taking orders,
there apparently is something about ordering on line that's more attractive
to some people than ordering by mail or over the phone.  Strangely enough
<g>, we've done a lot of analysis for the marketing people on this subject,
and many of the people who've ordered on line haven't ordered from the
catalog or bought at the stores previously. This year we saw an increase in
volume in stores, catalog, and on line sales.  For the past four years our
on line sales have grown at a spectacular rate.  You can read our press
releases (if you can stomach the prose) from any stock quote site.  

The marketing buzz word is "synergy." (I think they learned it from the
"GEM" cartoon show of the 80's. <g>)  I don't think taking orders on line
offers anything new to the consumer, but it seems to have done us some good.
One thing about taking orders on line is the reduced overhead.  It takes
less human labor to process an on line order.  Just get the files from the
web site and put the data into the existing order entry system.  

> -----Original Message-----
> From: Colin Williams [mailto:Williamsc@technocrats.co.uk]
> Sent: Wednesday, January 26, 2000 1:04 AM
> To: 'MIDRANGE-L@midrange.com'
> Subject: RE: AS/6000
> 
> 
> Are you saying that your company has made more money because of an
> ecommmerce web site than they would have made anyway.
> To me ecommerce/internet only offers one new thing to mail order
> companies, that the catalogue/brochure is online. Apart from that, and
> the collection of customer information, does it really offer anything
> new over  telephone ordering/mail order?
> 
+---
| This is the Midrange System Mailing List!
| To submit a new message, send your mail to MIDRANGE-L@midrange.com.
| To subscribe to this list send email to MIDRANGE-L-SUB@midrange.com.
| To unsubscribe from this list send email to MIDRANGE-L-UNSUB@midrange.com.
| Questions should be directed to the list owner/operator: david@midrange.com
+---

As an Amazon Associate we earn from qualifying purchases.

This thread ...


Follow On AppleNews
Return to Archive home page | Return to MIDRANGE.COM home page

This mailing list archive is Copyright 1997-2024 by midrange.com and David Gibbs as a compilation work. Use of the archive is restricted to research of a business or technical nature. Any other uses are prohibited. Full details are available on our policy page. If you have questions about this, please contact [javascript protected email address].

Operating expenses for this site are earned using the Amazon Associate program and Google Adsense.