RE: AS/400 and Java

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Actually that phrase is pretty much cited as the turning point in Ford Motor
Company's fortunes.  Within a remarkably short time Chevrolet surpassed Ford
s car sales and Ford was more than 50 years trying to become more than a
distant second to Chevrolet and GM.



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Booth Martin   http://www.MartinVT.com
Booth@MartinVT.com
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-------Original Message-------

From: java400-l@midrange.com
Date: Monday, November 04, 2002 12:55:26 PM
To: java400-l@midrange.com
Subject: RE: AS/400 and Java

> From: Booth Martin

>

> terrible strategy. This strategy will rank in business lore with

> "they can have any color they want so long as its black."


Not to argue with your point, but the marketing strategy you cite happens to
be one of the most successful ever devised. Would it work today? No. But
at the time, ol' Henry sold a whole bunch of cars.

Joe
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