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Dear Tom,

I respect your view that 8 e-mails is 6.5 too many. Please interpret
the robust content as a measure of Unbeaten Path's exuberance for 
fully responding to a vitally important question. And, with full 
respect, permit me to observe that not everyone stopped reading 
in the middle of response #2.

Today I got a call from the CIO of a multinational company
with over 20 BPCS environments. He told me he had read the
IT security topics under every line of this eye-chart:

http://www.unbeatenpathintl.com/BOH-Benefits/source/1.html

He then instructed his operations manager to begin reading
every word of IT security content on our web site. If anyone else
is interested in a convenient place to begin, here you go:

http://www.unbeatenpathintl.com/ITsecure/source/1.html

Peace to you,

Milt Habeck
Unbeaten Path International

Toll free North America:  (888) 874-8008
International voice: (262) 681-3151
European contact: (44) 1-737-824248
mhabeck@xxxxxxxxxx
www.unbeatenpathintl.com



++++++  ++++++  +++++++  +++++++  +++++++
From: Tom Jedrzejewicz @ San Pedro
To: bpcs-l@xxxxxxxxxxxx
Sent: Friday, June 11, 2004 11:38 AM
Subject: Marketing to the list ( was: Security Education et al)

"Ardi Batmanghelidj" <ardibatman@xxxxxxxxxxxxx> wrote:
>> Al,
>> Based on your comments, it is clear that I have done an inadequate job of
>> bringing our product to the attention of this group. In large part it has
>> been out of respect for the members, and the belief that we should keep
>> overt marketing to a minimum.

I think I speak for all when I say I appreciate the sentiment expressed
here.

Two extremes have been demonstrated in this discussion.  Mr. Batmanghelidj
has been talking around what his company is selling, while Mr. Habeck and
Mr. MacAlister have been shouting from the rooftops about what Mr. Habeck's
company is selling.

I think a middle ground is appropriate.  There is no reason that a vendor
can't reply to a question with some specific reference to a product,
particularly when accompanied by substantive response to the issue.
However, 8 posts and 50-60 URL references is overkill. Milt, you lost me in
the middle of #2, and I was just irritated by the time #5 came in.  I use
the RSS feed; I can't imaging what the people actually getting emails must
have been thinking.

Obviously, others (including possibly our esteemed moderator) will have
different opinions.

Regards all!

Tom Jedrzejewicz




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